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Involve

UX Designer
UX Researcher

My role

Skills Used

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A centralized platform built to help MSU students easily find clubs, connect with organizations, view announcements, and stay engaged with campus life.

MSU Clubs Made Discoverable

3 months

Timeline

Tools

UX Design
UX Research
Interaction Design

Figma
FigJam
Google Sheets

Getting Started

Overview

As part of a social design course at Michigan State University (MSU), I collaborated with a team of students to explore how campus clubs operate and the various elements involved in keeping them running effectively. 

We discovered that an existing platform lacked the essential information club organizers need to organize and advertise their groups effectively, and the clarity students need to easily find organizations that fit their interests.

Involve is an all-in-one web platform that acts as a hub for MSU e-board members and general students looking to join a club.



 

Finding Pain Points

User Research

Qualitative Research

To kickstart our discovery process, we made a list of areas we wanted to learn about and created 3 sets of interview questions personalized for the different user groups we planned on interviewing.

E-Board

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General Member

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Faculty Advisor

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Card Sort and Analysis

From the interviews, we created a card sort to get a better understanding of where our user pain points lied. 

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Through analysis, 2 main challenges emerged:

1 .Clubs were having issues expanding their reach, ultimately affecting their attendance levels. 
2. Personal connections and social media platforms were the main and sometimes only point of connection between organizations.

What's the issue?

Our "How Might We" Statement

How might we inform MSU students and organizations about critical information in order to raise participation, and increase communication and awareness within clubs.

A quick preview

Our Solutions

Club page features relevant images of past club events, essential club information, as well as a contact button for organizers to easily collaborate with one another.

Involve Messages allow organization e-board members to more easily contact one another for collaborations.

Inviting Images and Easy Access Contact Button

Messaging Options

Mapping it Out

Hierarchical Task Analysis

After finalizing the pain points we'd focus on, we created a hierarchical task analysis.

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We then went on to create a User Task Flow...

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Time to start sketching!

Low-Fidelity Wireframes

To kick off our design process, my team began by individually creating 36 low-fidelity wireframes, each outlining our vision for the solution's functionality and key features.

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Medium-Fidelity Wireframes

Once we were satisfied with the low-fidelity wireframes, we used Figma to turn our sketches into medium-fidelity wireframes to get a better understanding of the user experience and the information architecture.

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High-Fidelity Wireframes

Following the completion of the medium-fidelity wireframes, my team and I felt comfortable jumping into the high-fidelity wireframes.

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